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	<title>yumio.net Blog</title>
	<link>http://yumio.net/blog</link>
	<description>Blog of an economist who ended up working in web</description>
	<lastBuildDate>Wed, 27 Jan 2010 13:53:30 +0000</lastBuildDate>
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		<title>Obamacare needs more marketing</title>
		<description><![CDATA[As we witness yet another Democratic Healthcare effort going down in defeat, it seems to me Dems once again failed to MARKET the new healthcare legislation to the Joe Plumbers of middle America.
Consumer marketing 101 &#8211; people don&#8217;t want to feel stupid when comfronted with a purchase/conversion decision. And Democrat policy wonks always cast healthcare [...]]]></description>
		<link>http://yumio.net/blog/2010/01/27/obamacare-needs-more-marketing/</link>
			</item>
	<item>
		<title>Reasons Why We Commit Site Centric Sins instead of User Centric Design</title>
		<description><![CDATA[Some Site Centric Sins&#8230;
1) The user experience of the feature is designed with what you want the user to do for your site&#8217;s goals &#38; objectives, not the user&#8217;s.
2) The site is designed to bring users to the site (traffic generation), not for them to actually fulfill their needs.
3) The feature is designed to make [...]]]></description>
		<link>http://yumio.net/blog/2009/12/05/reasons-why-we-commit-site-centric-sins-instead-of-user-centric-design/</link>
			</item>
	<item>
		<title>So simple</title>
		<description><![CDATA[

IMG_9049.JPG
Originally uploaded by emilychang

So simple, yet so elegant.  Only one color, but use of shade, form &#38; function all come together to deliver in functionality as well as elegance. Websites should be designed this way.
]]></description>
		<link>http://yumio.net/blog/2009/10/20/so-simple/</link>
			</item>
	<item>
		<title>Yahoo! Answers paved the way for Obama Q&amp;A</title>
		<description><![CDATA[I don&#8217;t think I&#8217;m being conceited to think that the 2006 marketing campaign &#8220;Ask the Planet&#8221; for Yahoo! Answers paved the way for yesterday&#8217;s online townhall Q&#038;A Obama
http://www.whitehouse.gov/openforquestions/
Here is a list of all the Celebrities that have used Yahoo! Answers as a public invitation to ask them questions or answer a question they posed.
http://en.wikipedia.org/wiki/Yahoo_answers#Special_guests
 
 
]]></description>
		<link>http://yumio.net/blog/2009/03/26/yahoo-answers-paved-the-way-for-obama-qa/</link>
			</item>
	<item>
		<title>Running a Crowd-sourced Community</title>
		<description><![CDATA[Here is what I presented to a bunch of MBA students at Stanford Business School last Sunday about running a Crowd-sourced Community.
Yumio Saneyoshi, VP Products, Fixya 
View more presentations from EntrepreneurTrek.

]]></description>
		<link>http://yumio.net/blog/2009/03/24/running-a-crowd-sourced-community/</link>
			</item>
	<item>
		<title>Community Manager as Chief Thank You Officer</title>
		<description><![CDATA[While composing the preso for a talk about Crowdsourcing that I presented last Sunday at Stanford Business School, I thought of a catchy way to describe the Community Manager&#8217;s job.  Community Manager = Chief Thank You Officer &#8211; the person that makes sure that everyone who deserves to be &#8220;thanked&#8221; in a community is thanked.
From my [...]]]></description>
		<link>http://yumio.net/blog/2009/03/24/community-manager-as-chief-thank-you-officer/</link>
			</item>
	<item>
		<title>President Obama &#8211; Buy my house!</title>
		<description><![CDATA[The Geithner Housing Bailout plan has only highlighted what is essentially true about any form of government intervention in the markets &#8211; that there are winners &#038; losers, and its basically fair/unfair depending on which group you belong. 
But there is one universal truth to the effectiveness of such plans, and it is that they should be [...]]]></description>
		<link>http://yumio.net/blog/2009/02/25/president-obama-buy-my-house/</link>
			</item>
	<item>
		<title>Recession will end when we get bored of it</title>
		<description><![CDATA[As all modern economists (not dogmatic crazies) would agree, recessions are largely caused by behavioral shifts in expectations and consumer confidence.  The marginal investments and consumer spending that drive economies in &#038; out of booms &#038; busts are largely driven by how we collectively feel about the economy, rather than actual job losses or industrial contraction.  Its [...]]]></description>
		<link>http://yumio.net/blog/2009/02/24/recession-will-end-when-we-get-bored-of-it/</link>
			</item>
	<item>
		<title>Silicon Valley Interview Pet Peeves</title>
		<description><![CDATA[After spending several years constantly hiring people in the Valley, here are small pet peeves that I encounter frequently - and bother me most. Last week one candidate did the hat trick and did all 3 which made me want to write it down and make it &#8220;public&#8221; for the record &#8211;
1. Don&#8217;t show up late, and [...]]]></description>
		<link>http://yumio.net/blog/2008/09/11/silicon-valley-interview-pet-peeves/</link>
			</item>
	<item>
		<title>I have a new job!</title>
		<description><![CDATA[I have a new job! Recently I became the VP of Product for FixYa, the world&#8217;s largest community Q&#038;A site for technical support on everything you own.  FixYa maybe the largest site in the world that no one knows about.  We get over 9 million visitors a month, which is equivalent or more than much-better known [...]]]></description>
		<link>http://yumio.net/blog/2008/09/11/i-have-a-new-job/</link>
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