Social…
During the 80s and 90s, the only common uses of the word “social” as an adjective in front of a noun was for “social studies” that you took in elementary school, and maybe “social security”. Then in the middle of this decade we started to see it applied to Web 2.0 concepts (e.g. social bookmarking, social networking, social software, social graph) but now it is proliferating out of control - (e.g. social gaming, social commerce, social broadcasting, social media). The only letter in the alphabet that does not generate a Google suggester in the G-Toolbar is the letter X (social X-box is not yet a common term).
