Facebook vs. MySpace
There’s a lot of buzz about Facebook these days, and the stats point to a still dominant MySpace. http://www.techcrunch.com/2007/07/11/myspace-still-the-king/
One factor in their differences that I think is critical to their product direction is that Facebook avoided getting swallowed up by Yahoo! whereas MySpace became part of the Fox-NewsCorp empire. And I think in small but strategic ways, you see that in the product updates and directions of these two companies.
Whereas Facebook still operates like a startup and makes major strategic bets like opening membership up to the public and this whole apps platform direction, MySpace has certainly stagnated in the product strategy and features department. Having been at Yahoo! I can just imagine the “product leaders” at MySpace having to go thru endless committee meetings, research, and bureacracy to change anything in their product, and certainly any major risky bets getting quashed since the main business is such a cash-cow.
You can also see in MySpace’s international sites (I read Japanese & Chinese) that their “globalization” efforts are purely functional - as they just machine translated the UI and launched it without any real consideration for cultural/social dynamics in those countries. I am willing to bet lots of yen that some ”not in the target demographic” exec at NewsCorp gave some strategic decision to enter those large Asian markets, without any consideration for the product aspects of entering those markets.
Anyhoo - hats off to Facebook & the Zuck machine for “just doing it” and a very wise decision not to get bought by Yahoo!
October 29th, 2008 at 6:42 am
Well written article.